Alex Hulford
ON-ICE PERFORMANCE COACH
Bio / Story
Alex Hulford serves as a lead on-ice performance coach for Apex Hockey in the Ottawa region. Originally from Stittsville, Ontario, Coach Hulford’s hockey journey began in the Stittsville Rams and AAA Ottawa Valley Titans systems. Following his youth hockey experience, he played locally at the junior level with the Junior B Stittsville Royals and then joined the Junior A Kirkland Lake Gold Miners in the NOJHL. Coach Hulford concluded his junior hockey career with the Cambridge Winterhawks in Toronto.
Transitioning to collegiate hockey, Hulford spent four impactful years with the Davenport University Panthers in the ACHA. During this time, he earned multiple accolades, including recognition on the All-State Rookie team, All-Tournament Team, and League MVP, ultimately finishing as the all-time leading scorer. Graduating from Davenport University with degrees in finance and business administration, Hulford received an invitation to the Reading Royals Development Camp in the ECHL. Opting for a career change, he decided to pursue a path in finance and shifted his focus in hockey to coaching.